The River brand keeps growing: a new deal for the jersey Since Thursday’s match against Cerro Porteño for the CONMEBOL Libertadores Cup, ASSIST CARD will appear on the back of the sacred mantle.

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After the great deal closed with Turkish Airlines for the chest of the jersey, Club Atlético River Plate formed an important alliance with ASSIST CARD, the world’s leading company in travel assistance.

This internationally renowned brand will appear as main sponsor on the back of the players’ jersey (under the number); it will also be present on the chest of the Women’s First Division team in another momentous event, an unprecedented decision that also seeks to get the company’s support in the development and active participation of women in football.

Thus, River continues incorporating internationally prestigious alliances to its brand growth. Regarding the kit, apart from the advertisements on the jersey’s chest and back, AXION Energy is present on the sleeves, Konami appears on the numbers, and Axe is seen on the shorts.